What technology is mainly used in CRM systems?

The primary technology used in Customer Relationship Management (CRM) systems is database management systems. CRM tools are fundamentally designed to collect, store, and manage customer information and interactions. A robust database management system allows these applications to efficiently handle large volumes of data, ensuring that user interactions, sales records, customer information, and communications are organized and easily accessible.

This technology facilitates various functionalities within CRM systems, such as tracking customer relationships, managing sales pipelines, and analyzing customer behavior to improve service and sales strategies. Thus, database management systems serve as the backbone for CRM systems, enabling effective data retrieval and maintaining data integrity, which is critical for managing customer relationships effectively.

While cloud computing, data processing, and artificial intelligence play significant roles in enhancing and expanding CRM capabilities, the core function is centered around accessing and manipulating data within a structured environment, which is best achieved through database management systems.