What does the term 'entrepreneurship' refer to in the context of NAFTrack?

The term 'entrepreneurship' in the context of NAFTrack specifically refers to the process of starting and operating a new business venture. It encompasses the creation of ideas, the development of a business plan, resource allocation, and the ongoing management of the venture to ensure its growth and sustainability. This definition captures the innovative and risk-taking aspects of entrepreneurship, which are crucial for launching new products or services in the market.

Entrepreneurship is fundamentally about identifying opportunities, taking calculated risks, and mobilizing resources to create something new. This contrasts sharply with managing established corporations, which focuses more on optimizing existing operations rather than initiating new ventures. Additionally, while providing freelance consulting services and conducting market research are valuable business activities, they do not encapsulate the broader and more dynamic scope of entrepreneurship that is about bringing new business ideas to fruition.