What does having a competitive advantage enable a company to do?

Having a competitive advantage enables a company to increase its market share by offering something distinct or superior compared to its competitors. This could be through lower prices, unique products or services, superior customer service, or innovative technologies. When a company has an edge over its rivals, it attracts more customers, which typically leads to higher sales and growth in market presence.

In relation to the other options, while cutting down on operational costs, enhancing employee satisfaction, and even striving for long-term success are important factors for a company's performance, they do not directly define the concept of competitive advantage in the same way that the ability to boost market share does. A competitive advantage is fundamentally about positioning the company favorably in the market against competitors, which directly drives increased demand and sales.